Figure 12

Word clouds showing the most frequently used words in responses to an open-ended survey question in which respondents entered text to describe their perspectives on the A) red-yellow sequential, B) blue-yellow sequential, and C) blue-yellow-red diverging colour scheme maps (see Figure 5 ). Words shown in red hues are important thematic words. Equal signs were used by participants to express colour associations (e.g., “red = hot”). Font size of word reflects the word’s the frequency of occurrence, i.e., the larger the word size, the higher it’s frequency of occurrence in responses. Height of word font is approximately 0.8 × word frequency. Approximately 100 of the most frequently used words for each colour scheme is shown.